The various web analytics applications, that monitor web site accesses, often show different data leaving confused the site owner. Has often happened to me to run into frustrated users who do not know how to consider such kind of differences. It happens frequently that programs such as Google Analytics or Lloogg produce statistics in defect respect to the ones produced by your server. [...more]
Usually, when promoting a site on Google, efforts and attention are concentrated on the well-known “keywords”. However, focusing only on keywords might not only not give the expected results, but even damage promotion to the extent of precluding the site occurrence among search results. Most important is instead to consider a specific parameter calculated by Google through different evaluation factors: site ranking. [...more]
Most dynamic portal search engines have a problem with dynamic pages indexing due to complex structured URL. For example, a dynamic address such as page.php?cat=news&cod=5 is much more difficult to index than a static one such as page.html. More than a strict rule, it is a moment of confusion spiders tend to experience when in a page address a character like '&', '?' or '=' is found. Therefore, pages with a normal address are indexed more and more often than dynamic ones. In order to get round this inconvenience, there is a technique called “url rewriting”, that is getting the server to “rewrite” dynamic addresses as “static”. [...more]
Matt Cutts answers to and important questions collected on Google Moderator about an hot SEO topic, expecially for Wordpress users. [...more]
Analytics is a powerful web site traffic analysis software, one of the most complete and powerful i never used, but at the same time it can be a quite difficult for the newbie. I realize that many users have some trouble in order to get simple reports such as search engine keyword list, or most viewed web pages with Google Analytics. [...more]
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Ooma is an interesting VoIP service for US customers that allows free US calls using an existing home phone.
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Fring, the app that means to let anyone make free Skype, Google Talk, MSN, or SIP calls from any phone, has hit Android.
If you ask most Firefox fans the main reason they won?t switch to Chrome, a good majority of them will probably cite its lack of extensions. But that might change, because Chrome extensions are coming ? perhaps soon
In addition to measuring authority on Twitter, the company is releasing a new, intelligent Twitter List engine that identifies and ranks the top 25 influencers for any topic of interest and produces a new, qualified, and ranked list as a result.
Two technologies called DHT and PEX enable trackerless BitTorrent; in the simplest of terms, the BitTorrent technology has evolved to the point where trackers are no longer necessary for operation. Thus, the folks over at The Pirate Bay have decided to permanently shut down the Pirate Bay tracker.
Google Sites, which launched a little under two years ago, have given businesses and consumers a way to quickly build their own websites with no HTML knowledge required, making it relatively easy for anyone without a technical background to build a simple website.
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